The Young Indian Cultural Ambassadors Awards (YICA)

The Young Indian Cultural Ambassador (YICA) Awards were instituted in 2023 to commemorate the 75th anniversary of India’s independence. The awards recognise and celebrate exceptional young artists committed to preserving, promoting, and representing India’s rich cultural heritage worldwide.

The Young Indian Cultural Ambassador (YICA) Awards celebrate talented young artists who help preserve, practise, and promote India’s cultural heritage internationally.

Established in 2023 as an initiative of the Birmingham Thyagaraja Festival, the awards recognise emerging performers across Indian classical traditions, including Carnatic and Hindustani music, Bharatanatyam, instrumental music, and other classical dance forms. Recipients are selected for their artistic excellence, sustained dedication, and contribution to sharing Indian culture with wider communities.

Beyond recognising individual achievement, the YICA Awards aim to:

• Give emerging artists an international platform. 
• Encourage younger generations to continue classical traditions. 
• Promote Indian arts and heritage worldwide. 
• Support cultural exchange between India and global communities. 
• Connect young performers with experienced artists and mentors. 

The title “cultural ambassador” is especially significant: awardees are recognised not only as accomplished performers but also as representatives of Indian heritage who help keep traditional art forms relevant, accessible, and vibrant for future generations.

The awards are presented annually during the Birmingham Thyagaraja Festival in the United Kingdom. Official YICA Awards page